Why Harlem River In Volvo Commercial

Why Harlem River in Volvo Commercial


Volvo is a renowned automobile manufacturer known for its commitment to safety and innovation. In one of their recent commercials, they feature the iconic Harlem River as the backdrop for their campaign. This unexpected choice has sparked curiosity among viewers, prompting the question: Why did Volvo choose the Harlem River for their commercial?

Historical Significance

The Harlem River holds a special place in the history of New York City. It played a crucial role in the city’s development and served as a vital waterway for trade and transportation during the early days of the United States. By featuring the Harlem River in their commercial, Volvo pays homage to the rich history and cultural significance of the area.

Symbol of Diversity

Harlem, the neighborhood adjacent to the Harlem River, is renowned for its vibrant culture and diverse community. The inclusion of the Harlem River in the Volvo commercial symbolizes Volvo’s commitment to embracing diversity and inclusivity. Volvo aims to connect with a wide range of audiences, and by showcasing a location with such cultural significance, they send a powerful message of acceptance and unity.

Scenic Beauty

The Harlem River offers breathtaking views with its picturesque surroundings. It provides a unique and visually appealing backdrop for the Volvo commercial. By incorporating the river’s scenic beauty, Volvo creates a visually captivating advertisement that grabs the attention of viewers and leaves a lasting impression.

Environmental Awareness

Volvo has been at the forefront of promoting environmental sustainability in the automotive industry. By choosing the Harlem River, Volvo showcases their commitment to environmental awareness. The river is a part of the larger Hudson River estuary system, which Volvo acknowledges and supports through their choice of location. It serves as a reminder of the importance of preserving and protecting our natural resources.


The inclusion of the Harlem River in Volvo’s commercial is a deliberate choice that reflects the company’s values and aspirations. It represents the historical significance of the area, symbolizes diversity, showcases the river’s scenic beauty, and emphasizes Volvo’s commitment to environmental sustainability. By incorporating the Harlem River, Volvo has successfully created a visually captivating commercial that resonates with viewers on multiple levels.

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